Does WordPress need another premium optin form plugin? According to WP Beginner and Thomas Griffin, the creator of the super-popular Soliloquy slider plugin thinks so and has already entered the busy market with OptinMonster. We had the opportunity to give it a try, and you can see more than the comprehensive OptinMonster review below.
Ultimate OptinMonster Review
This lead generation plugin was released last month and has already been reviewed by numerous WordPress news and review sites. But, as I’ve shown in past reviews, the WP Site Care blog can’t cut it in 300 words. Let’s dive deeper into this review to see how this new venture compares to other services. Its sole purpose is to help create and speed up mailing lists. As we know, strong mailing lists can be a big driver of your future sales. And you like selling. I can tell you
But is it worth your money and does it bring something new to the table?
Function and usage
OptinMonster uses Optinfoam to turn readers and visitors into subscribers. The plugin provides integration with the most popular email marketing services, which greatly simplifies the setup process. The plugin sales page has a 60 second setup time that you can accept. You’ll need to spend more time customizing and creating your form to adapt it to your site and content.
But everyone hates pop-ups, right?
Many bloggers and user experience commentators rush to drop pop-ups and discount. You hate it, right? Of course, we hate them, but in reality it works for casual browsers on the web. When I see my dad browsing the web and giving me his email address, I don’t know how many times I have seen it over his shoulder. He drops it like it’s his special way of making new friends.
We may hate them, but they are amazingly effective at capturing email addresses. In one case study admitted by the creators of OptinMonster, the plugin increased mail subscribers by 600%, from 70-80 new subscribers per day to about 445-470.
This collection of pop-up case studies shows a 200% to over 1000% increase in optin rate when pop-ups are used.
List of Functions
The plugin functionality is spread across three different pricing plans (more on that later). Here’s an overview of these features:
Create unlimited forms for different parts of your site
Built-in analytics and reporting: see what type of form is best for conversion
A/B Testing: Test different forms against each other to ensure the best style for your site
Page-level targeting: display a particular form on a particular page
Optin Type: Different design options available depending on price plan
Perhaps the most important feature of this plugin and what sets it apart from its competitors is the “exit intent” technology. OptinMonster claims that “70% of site visitors who have abandoned their site will never return.” With the premium priced exit intent feature, the plugin detects when a user is leaving the site and launches a pop-up optin window.
This is great because the plugin can be configured to show the sign-up form only when the user is leaving the site. People who enjoy your content can continue to enjoy it without interruption, only those who are away receive pop-up treatment. Of course, there’s still the risk of annoying the deserters, but they’re a fair game because the deserters have already left and 70% will never come back, right? Listen to them talk about the reader as if it were a piece of meat
Exit intent technology is claimed to be able to “detect visitor behavior and guide it in targeted campaigns shortly before leaving.” After reading it, the first thing I did was put on an aluminum hat and check for office bugs. That level of artificial intelligence seemed very sophisticated for WordPress plugins. However, upon closer inspection, instead of using some sort of magical netbot to track my movements, the plugin detects when the mouse cursor leaves the page area of the browser and launches a popup. Looks like This isn’t the same level of mind reading that I had in mind, but it’s a pretty good indication when someone is leaving the site.
If you choose not to upgrade to Premium Exit Intent Technology, or if you don’t use it on your site, the alternative is to show the form immediately or after a delay of the selected interval. ..
Setting up the plugin is very easy. Very easy. The core features are contained in one plugin file, and additional optional features related to additional optin types and exit intent features are installed with the additional files. Once installed, new menu items will be added to the side menu of your WordPress dashboard. It contains a link to the dashboard of the plugin, and a notification area of available updates. This is a good idea as it makes it easy to keep your plugins up to date when bugs are cleared and new features are added. Last month they already released some new new add-ons and released many bugfixes. They are obviously serious about getting this plugin right.
Author’s Note: Talking to Thomas at Pressnomics last week, it looks like there are plans to integrate the add-on installation directly into the WordPress dashboard. This is a big win over uploading a bunch of additional plugin files.